Privacy Policy - DANLERS Lighting Controls & HVAC Controls

Important Information

At DANLERS Limited we are committed to protecting and respecting your privacy. Through our procedures we strive to ensure that your data is securely maintained, and access is limited to authorised persons only.

If you have any questions about this policy, please email: This email address is being protected from spambots. You need JavaScript enabled to view it. or write to:

DANLERS Limited, Vincients Road, CHIPPENHAM, Wiltshire SN14 6NQ United Kingdom.

DANLERS Limited is a company registered in England under company number 2570169.

The registered office of DANLERS Limited is 14a Forest Gate, Pewsham, Chippenham, Wiltshire SN15 3RS United Kingdom.

What information we collect

DANLERS Limited collects data to operate effectively and provide you the best experiences with our products. You provide some of this data directly when interacting with us, such as when you submit your details to create a DANLERS Limited customer account or contact us with a query. We get some of it by recording how you interact with our products by, for example, using technologies like cookies.

You have control over what data we collect. When asked to provide personal data, you may decline. However, if you choose not to provide data that is necessary to provide a good or service, we may not be able to provide that good or service.

The type and amount of data we collect varies in function of your relationship with us.

Name and contact data. We collect your first and last name, email address, postal address, phone number and other similar contact data such as delivery address.

Payment data. We collect data necessary to process your payment if you make purchases, such as your credit card number, and the security code associated with your payment instrument.

Purchases. We collect data about the quotes you request, the orders you place and purchases you make. If you have an account with us, we also hold information about your balance and any overdue payment.

Credit accounts. If you apply for a credit account, we will collect your information to make searches with credit reference agencies and administer your account. You can find out more about this in the Credit checks section of How we share your data.

Your interactions with us. We collect the content of messages, e-mails, letters or phone calls you send us, such as feedback and product reviews you write, or questions and information you provide for customer support. When you contact us, phone conversations may be monitored and recorded.

CCTV. If you enter our property, your image may be captured by our security cameras. Some of our CCTV facilities are handled directly by DANLERS Limited, whilst other cameras are monitored by a third-party provider. We will regularly delete CCTV footage, unless it is being used to investigate an alleged crime or an incident, in which case it may be retained for up to 2 years following the conclusion of any investigation.

Why we process your information

There are several grounds on which we may collect and use your data, depending on your relationship with us.

Because you have agreed. Where possible, we collect information about you with your consent. This is the case, for instance, when you fill in paper or online forms and choose to provide us with your information or in passing representatives of DANLERS Limited your business card.

Because we need it to execute or take steps to enter into a contract with you. If you are one of our customers, we collect or use your personal data because it is necessary for the performance of a contract you are a party to, for instance to deliver goods you have ordered. We may also collect your information because you requested us to take steps prior to entering into a contract with us, for instance when you ask us to give you a quote.

Because it is in our legitimate interest. We also sometimes process your information in pursuit of our legitimate interests to:

carry out direct marketing activities and send you communications in that regard;

  • improve our business and operate it efficiently;
  • prevent fraud; and
  • ensure general safety and security.
  • When we process your information on that basis, we always make sure that we balance our interest in having the information with your rights and reasonable expectations.

Because we need it to comply with the law. In some very rare cases, we will need to retain your information because we are compelled to do so by law.

What we do with it

DANLERS Limited uses the data we collect to operate our business and provide the goods and services we offer. We also use it to send communications, including promotional communications and to serve our legitimate business purposes.

Providing and improving our goods and services. We use data to provide the goods and services we offer, improve them, and perform essential business operations.

  • Providing our goods and services. We use your data to process your transactions with us, e.g. the purchase of goods, and to provide our goods and services to you.
  • Customer support. We use your data to process any request for assistance you make and to provide other customer care and support services.
  • Legitimate business purposes. We use data to detect and prevent fraud, to resolve disputes and enforce our agreements. We also use it for our own legitimate business purposes including audit or internal training.

Business Operations. We use data to develop business intelligence that enable us to operate efficiently, make informed decisions and report on the performance of our business. We also analyse your use of our websites, apps and your response to our communications to improve the goods and services we offer.

Communications. We use data we collect to deliver and personalise our communications with you. For example, we may contact you by email or other means to remind you about a request you have made, provide updated technical assistance or to provide up to date pricing information.

We also use your data to send you marketing communications about products, activities, promotions or other matters that we feel may be of interest or use to you. You can sign up for email subscriptions and choose whether you wish to receive promotional communications from DANLERS Limited by email, SMS, post and telephone. For information about managing email subscriptions and promotional communications, please contact: This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01249 443377.

How we share your data

We share your personal data with your consent or as necessary to complete any transaction or provide any good or service you have purchased. We may also share your details with suppliers or vendors we hire to carry out certain tasks on our behalf, and to exercise or defend our legal rights and fulfil our legal obligations.

Payment. When you provide payment data to make a purchase, we will share payment data with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention and credit risk reduction.

Vendors and Suppliers. We sometimes use third party vendors or suppliers to carry out certain activities, such as processing and sorting data, monitoring usage of our website and issuing e-mails for us. In such cases, we may share your contact details and other relevant information. Our partner companies must abide by our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose.

Credit checks. If you apply for a credit account, we may share your data with credit reference agencies. You can obtain more information on how these agencies process your data by referring to their Privacy Policy.

When you apply for a credit account, you warrant that you have sought and obtained consent from persons financially linked to you for their information to be provided as part of the credit search. If your application is successful, we may let credit agencies know of any change of address, payments made, account balance, defaults on payment, late payments, disputes, or debts. If you make further credit applications, DANLERS Limited or other organisations may use the information recorded on your personal or business credit file to assist in making decisions. We may share those details with fraud and theft prevention agencies.

Debt recovery. We sometimes share information with debt collection agencies where payments were missed, or the correct amount has not been paid.

Finally, we will access, transfer, disclose and preserve personal data when we have a good faith belief that doing so is:

  1. allowed under applicable law;
  2. necessary to respond to valid requests for information, including from law enforcement agencies;
  3. necessary to protect our customers, for example to prevent fraud.


Your rights / access

You have rights over how we use your data.

Access. You have a right to know whether we hold personal information about you. Where this is the case, you may request a copy of your personal data we held, as well as information about how it is being used. Your request will be responded to within one calendar month of your request. Please note that we may require you to provide proof of identity and, in certain cases, a fee, before we are able to provide any information.

Rectification. Where information held about you is inaccurate or incomplete, you may request its rectification or completion.

Objection. You have a right to object to the use of your data for marketing purposes. Additionally, where we have used your data in pursuit of our legitimate interests, you can ask us to stop (subject to conditions).

Restriction. You have a right to ask us to restrict our use of your personal data in some circumstances, for example whilst we investigate a complaint that the data we hold about you is inaccurate (subject to conditions).

Erasure. In certain circumstances, you may request that your information be erased (subject to conditions).

Withdrawal of consent. You can withdraw your consent to our use of your data at any time. If there is no other justification for the use of your data, we will stop using it.

Complaint. If you wish to raise a complaint on how we have handled your personal data, you can contact our Data Protection Officer, who will investigate the matter. If you are dissatisfied with our response or believe we are not processing your personal data in accordance with the law, you can complain to the Information Commissioner’s Office (

To exercise any of these rights, or for further information on how your personal data is handled, please contact our Data Protection Officer at This email address is being protected from spambots. You need JavaScript enabled to view it..

Your Communications Preferences

You can choose whether you wish to receive promotional communications from DANLERS Limited by email, SMS, postal mail and telephone. If you receive promotional email or SMS messages from us and would like to opt out, you can do so by following the instructions in those messages.

You can also manage your preferences regarding the receipt of promotional materials by:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


Telephone: 01249 443377

Post: DANLERS Limited, Vincients Road, CHIPPENHAM, Wiltshire SN14 6NQ United Kingdom.

Please note we will process your request promptly, but in some cases, you may need to allow up to 14 days for the changes to be effective.


Browser-Based Controls / Cookies

A cookie is a small text file that is downloaded onto your computer, tablet or smartphone when you access a website. It allows the website to recognise your device and store some information about your preferences or past actions. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.

The information below explains the cookies we use and why.

Session cookie: The session cookie is stored in temporary memory and is not retained after the browser is closed. Session cookies do not collect information from the user(s) computer. They will store information in the form of a session identification that does not personally identify the user.

Third party cookie: We use Channel ID for JQuery javascript library functionality on the DANLERS website to deliver the services that the third party provides. This can include third parties such as Facebook and Twitter. Please note that these website(s) have their own privacy policies, and that we do not accept any responsibility or liability for the content of these websites or their policies. Please check their privacy policies before you submit any personal information to any non-DANLERS website(s).

We may also use third party cookies such as Google Analytics, to report usage statistics from the DANLERS website. You can learn about Google Analytics cookies by visiting this site:

Browser controls. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website. To find out more about cookies, including how to customise your browser’s cookie settings, you can visit

How long we keep your information

DANLERS Limited retains personal data for as long as necessary to provide you with the goods and services you have requested, to operate our business, or for other essential purposes such as complying with our legal obligations, resolving disputes and enforcing our agreements. How long we keep data for depends on what it is used for, so retention periods will vary for different types of data.

Find out how we determine how long we keep information for.

The criteria below are good indicators of how we decide how long to keep data for:

  • How long is the personal data needed to provide the goods and services and operate our business? This includes such things as maintaining good business and financial records. This is the general rule that establishes the baseline for most data retention periods.
  • Is DANLERS Limited subject to a legal, contractual or similar obligation to retain the data? This includes cases where the law prescribes we should keep information for a given period, or where data must be preserved during an investigation, for current or potential litigation or contractual purposes. Some data must also be kept for audit purposes.
  • Have you provided consent for a longer retention period? If so, we will retain data in accordance with your consent.


Transfers abroad

In some cases, we may need to transfer your information outside of the European Economic Area because we (or a third party or vendor we use) store it on systems that are hosted abroad, or because we need to share it with companies that are not situated in the European Economic Area.

Where this is the case, we will always ensure that your information is safe and only sent to organisations providing adequate safeguards, such as:

  • Organisations established in countries providing adequate provisions to safeguard your personal information;
  • Organisations who are contractually bound to protect your information;
  • Organisations who have obtained Privacy Shield certification.


We may also transfer your data abroad if we have a legal obligation to do so.

Changes to this Policy

This Policy was last updated 24/05/2018. If we change our Privacy and Cookies Policy, we will update the changes on this website. We may also place notices on other pages of the website, so you check our current policy at any time.