Important Information

At DANLERS Limited we are committed to protecting and respecting your privacy. This privacy policy will inform you as to how we look after your personal data when you use our website, regardless of where you visit from, and use our services. This policy aims to give you information on how DANLERS Limited collects and processes your personal data through your use of this website, including any data you may provide through this website and when you use our services. Through our procedures we strive to ensure that your data is securely maintained, and access is limited to authorised persons only. This policy will tell you about your privacy rights and how the law protects you.

This website is not intended for children and we do not knowingly collect data relating to children.

If you have any questions about this policy, please email: This email address is being protected from spambots. You need JavaScript enabled to view it. or write to:

DANLERS Limited, Vincients Road, CHIPPENHAM, Wiltshire SN14 6NQ United Kingdom.
DANLERS Limited is a company registered in England under company number 2570169.
The registered office of DANLERS Limited is 14a Forest Gate, Pewsham, Chippenham, Wiltshire SN15 3RS United Kingdom.

DANLERS Limited collects data to operate effectively and provide you the best experiences with our products. DANLERS Limited is the controller and responsible for your personal data (collectively referred to as "DANLERS LIMITED", "we", "us" or "our" in this privacy policy). You provide some of this data directly when interacting with us, such as when you submit your details to create a DANLERS Limited customer account or contact us with a query. We get some of it by recording how you interact with our products by, for example, using technologies like cookies.

You have control over what data we collect. When asked to provide personal data, you may decline. However, if you choose not to provide data that is necessary to provide a good or service, we may not be able to provide that good or service.
We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set in Your rights / access.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the Privacy Policy and your duty to inform us of changes

This Policy was last updated 17/05/2018. We keep our privacy policy under regular review. If we change our Privacy and Cookies Policy, we will update the changes on this website. We may also place notices on other pages of the website, so you can check our current policy at any time.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third-parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy for every website you visit.

What information we collect

The type and amount of data we collect varies in function of your relationship with us. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Name and Contact data. We collect your first and last name, email address, postal address, phone number and other similar contact data such as delivery address.

Payment data. We collect data necessary to process your payment if you make purchases, such as your billing address, telephone numbers, credit card number, and the security code associated with your payment instrument.

Purchases. We collect data about the quotes you request, the orders you place and purchases you make. If you have an account with us, we also hold information about your balance and any overdue payment.

Credit accounts. If you apply for a credit account, we will collect your information to make searches with credit reference agencies and administer your account. You can find out more about this in the Credit checks section of How we share your data.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Usage Data includes information about how you use our website, products and services.

Your interactions with us. We collect the content of messages, e-mails, letters or phone calls you send us, such as feedback and product reviews you write, or questions and information you provide for customer support. When you contact us, phone conversations may be monitored and recorded.

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preference.

CCTV. If you enter our property, your image may be captured by our security cameras. Some of our CCTV facilities are handled directly by DANLERS Limited, whilst other cameras are monitored by a third-party provider. We will regularly delete CCTV footage, unless it is being used to investigate an alleged crime or an incident, in which case it may be retained for up to 2 years following the conclusion of any investigation.

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any 'special categories' of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, as mentioned previously, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

How we collect your personal data

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Name and Contact Data and Payment Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • apply for a quote and purchase our products or services;
    • create an account on our website;
    • subscribe to our service or publications;
    • request marketing to be sent to you; or
    • give us feedback or contact us.
  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy below for further details.
  • Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below, such as Technical Data from the following parties:  analytics providers such as Google based outside the EU; Name and Contact data, Financial and Transaction Data from providers of technical, payment and delivery services. We may also collect Name and Contact Data from publicly available sources.

How we use your personal data  

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform a contract that we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before, among other circumstances, third-party direct marketing communications are sent to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Why we process your information

There are several grounds on which we may collect and use your data, depending on your relationship with us. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific lawful ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register you as a new customer (a) Name and Contact Data Performance of a contract with you

To process and deliver your order including:

  1. Manage payments, fees and charges
  2. Collect and recover money owed to us
  1. Name and Contact Data
  2. Payment Data
  3. Credit accounts (if any)
  4. Your interactions with us
  5. Marketing and Communications
  1. Performance of a contract with you for instance to deliver goods you have ordered.
    We may also collect your information because you requested us to take steps prior to entering into a contract with us, for instance when you ask us to give you a quote.
  2. Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

  1. Notifying you about changes to our terms or privacy policy
  2. Asking you to leave a review or take a survey
  1. Name and Contact Data
  2. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary to comply with a legal obligation
  3. Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  1. Name and Contact data
  2. Technical Data
  1. Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
  2. Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
  1. Name and Contact data
  2. Usage
  3. Marketing and Communications
  4. Technical
Necessary for our legitimate interests (to study how customers use our products/services, register warranties, to develop them, to operate efficiently to improve our business and grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
  1. Technical
  2. Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you
  1. Name and Contact data
  2. Contact
  3. Technical
  4. Usage
  5. Marketing and Communications
Necessary for our legitimate interests (to develop our products/services and grow our business)

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising

Promotional offers from us

We may use your Name and Contact data, Technical data, and Usage data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of any product/service purchase, warranty registration, product/service experience or other transactions.

How we share your data

We may share your personal data with third parties as necessary to complete any transaction or provide any good or service you have purchased as set out in the table above. We may also share personal data with other parties to enable them to undertake services on our behalf, such as:

Professional advisers (acting as processors or joint controllers) including lawyers. When you provide payment data to make a purchase, we will share payment data with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention and credit risk reduction.

Credit checks. If you apply for a credit account, we will share your data with credit reference agencies, who will keep a record of your application and share information with other businesses. As part of this process, those credit reference agencies will search your business and personal credit records and those of persons financially linked to you. You can obtain more information on how these agencies process your data by referring to their Privacy Policy, which will be displayed on their website. When you apply for a credit account, you warrant that you have sought and obtained consent from persons financially linked to you for their information to be provided as part of the credit search. If your application is successful, we will let credit agencies know of any change of address, payments made, account balance, defaults on payment, late payments, disputes, or debts. If you make further credit applications, DANLERS Limited or other organisations may use the information recorded on your personal or business credit file to assist in making decisions. We may share those details with fraud and theft prevention agencies.

Vendors and Suppliers. We sometimes use third-party vendors or suppliers to carry out certain activities, such as processing and sorting data, monitoring usage of our website and issuing e-mails for us. In such cases, we may share your contact details and other relevant information. Our partner companies must abide by our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose.

HM Revenue & Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.

Debt recovery. We sometimes share information with debt collection agencies where payments were missed, or the correct amount has not been paid.

Where they act as our data processors, we require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your persona data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Your rights / access

You have rights over how we use your data.

Access. You have a right to know whether we hold personal information about you. Where this is the case, you may request a copy of your personal data we held, as well as information about how it is being used. Your request will be responded to within one calendar month of your request.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may change a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

Rectification. Where information held about you is inaccurate or incomplete, you may request its rectification or completion, though we may need to verify the accuracy of the new data you provide to us.

Objection. You have a right to object to the use of your data for direct marketing purposes. Additionally, where we have used your data in pursuit of our legitimate interests (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms, you can ask us to stop. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Restriction. You have a right to ask us to restrict or suspend our use of your personal data in some circumstances in the following scenarios:

  • If you want us to establish the data's accuracy.
  • Where our use of the data is unlawful, but you do not want us to erase it.
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
  • You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

Erasure. In certain circumstances, you may request that your information be erased where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see above, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law). Note, however, we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Withdrawal of consent. Where we are relying on consent to process your personal data, you can withdraw your consent to our use of your data at any time. If there is no other justification for the use of your data, we will stop using it. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Complaint. As mentioned previously, if you wish to raise a complaint on how we have handled your personal data, you can contact our data privacy manager, who will investigate the matter. If you are dissatisfied with our response or believe we are not processing your personal data in accordance with the law, you can complain to the Information Commissioner's Office (www.ico.org.uk).
To exercise any of these rights, or for further information on how your personal data is handled, please contact our data privacy manager at This email address is being protected from spambots. You need JavaScript enabled to view it..

Your Communications Preferences

You can choose whether you wish to receive promotional communications from DANLERS Limited by email, SMS, postal mail and telephone. If you receive promotional email or SMS messages from us and would like to opt out, you can do so by following the instructions in those messages.

You can also manage your preferences regarding the receipt of promotional materials by:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Website: https://www.danlers.co.uk/contact-us

Telephone: 01249 443377

Post: DANLERS Limited, Vincients Road, CHIPPENHAM, Wiltshire SN14 6NQ United Kingdom.

Please note we will process your request promptly, but in some cases, you may need to allow up to 14 days for the changes to be effective.

Browser-Based Controls/ Cookies

A cookie is a small text file that is downloaded onto your computer, tablet or smartphone when you access a website. It allows the website to recognise your device and store some information about your preferences or past actions. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.

The information below explains the cookies we use and why.

Session cookie: The session cookie is stored in temporary memory and is not retained after the browser is closed. Session cookies do not collect information from the user(s) computer. They will store information in the form of a session identification that does not personally identify the user.

Third party cookie: We use Channel ID for jQuery JavaScript library functionality on the DANLERS website to deliver the services that the third party provides. This can include third parties such as Facebook and Twitter. Please note that these website(s) have their own privacy policies, and that we do not accept any responsibility or liability for the content of these websites or their policies. Please check their privacy policies before you submit any personal information to any non-DANLERS website(s).

We may also use third party cookies such as Google Analytics, to report usage statistics from the DANLERS website. You can learn about Google Analytics cookies by visiting this site:http://www.google.com/intl/en/privacypolicy.html

Browser controls. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website. To find out more about cookies, including how to customise your browser's cookie settings, you can visit www.allaboutcookies.org.

How long we keep your information

DANLERS Limited retains personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purpose of satisfying any of our legal obligations, resolving disputes and enforcing our agreements. How long we keep data for depends on what it is used for, so retention periods will vary for different types of data.

Find out how we determine how long we keep information for.

  • To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. For example,
    • How long is the personal data needed to provide the goods and services and operate our business? This includes such things as maintaining good business and financial records. This is the general rule that establishes the baseline for most data retention periods.
    • Is DANLERS Limited subject to a legal, contractual or similar obligation to retain the data? This includes cases where the law prescribes we should keep information for a given period, or where data must be preserved during an investigation, for current or potential litigation or contractual purposes. Some data must also be kept for audit purposes.

By law we have to keep basic information about our customers and suppliers (including Name and Contact data, Payment data, sales history and purchasing history) for 6 years after they cease being customers or suppliers for tax purposes.

With regard to recruitment related data, our retention periods are set out in a separate policy, which we will be happy to provide to you, if requested.

In some circumstances you can ask us to delete your data: see Your Rights / Access above for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Transfers abroad

In some cases, we may need to transfer your information outside of the European Economic Area because we (or a third party or vendor we use) store it on systems that are hosted abroad, or because we need to share it with companies that are not situated in the European Economic Area.
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.